How To Pivot Your Business In The Current Economic Environment

Source: Marketing Eye

Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don’t know what I’m doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What’s important? What isn’t?
There are no experts in getting through the impact of a virus that has spread at a phenomenal pace and the decisions that have been made on our behalf by Governments. Everyone is just trying their best, and if you are in the public spotlight, that clearly isn’t enough because while your intentions may be good and you are working from advice given, everyone out there is an expert and they will pull you down at every possible corner – via the internet.