How to build an effective tradeshow marketing strategy

Source: MarketingWeek

With online marketing taking the world by storm, you might forget about the power still held in its offline alternative.

One of those is tradeshow marketing: presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.

Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships.

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Source: MarketingWeek