Email drip campaigns explained
Drip. drip. Drip. That’s the sound of digital marketing gold.
Every marketer worth his or her salt knows that email drip campaigns can keep prospects engaged and maintain open lines of communication even when you’re not directly interacting with a sales lead.
But, like anything else with digital marketing, there’s a fine line to walk with drip campaigns. Take too heavy of a hand with your efforts, and you’ll risk bombarding prospects with content and overwhelming them. Go too far in the other direction, and your leads may forget you even exist.