Aged Care SEO And Content Marketing For A Booming Industry

Source: Prosperity Media

SEO and Content Marketing Strategies for the Care and Support industry

By 2056, 22% of Australia’s population will be 65 and over, according to the Australian Institute of Health and Welfare. This statistic has many implications, but if one thing’s for sure, it’s that the care sector is set for a huge amount of growth and competition.

In 2018 and beyond, being competitive means having a comprehensive and focused marketing strategy. With almost any industry, search marketing is extremely important for acquiring new customers and raising brand awareness, and aged care is no different. In such a competitive and high growth industry, having a strong presence in search is crucial for care and support businesses around Australia. With increased competition comes increased difficulty in ranking for those high search volume keywords.

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Source: Prosperity Media