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Source: Jeff Bullas
One of the biggest tools at the disposal of any small business is social media.
Unfortunately, I’ve seen a lot of small businesses struggling with their social media profile.
Usually, they’re well-intentioned and don’t understand what they’re missing.
Based on what I’ve seen in the industry, here are six reasons why small business social media pages fail.
The first reason is inconsistency. That can turn up in a number of ways. The biggest one is usually that a small business gets really enthusiastic about social media or has a team member willing to take it on, then that team member leaves or the enthusiasm changes.
I get it. When you’re busy, it’s hard to make social media a priority. Oftentimes, it’s the first thing to fall by the wayside.
Source: Jeff Bullas
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