One of the biggest tools at the disposal of any small business is social media.
Unfortunately, I’ve seen a lot of small businesses struggling with their social media profile.
Usually, they’re well-intentioned and don’t understand what they’re missing.
Based on what I’ve seen in the industry, here are six reasons why small business social media pages fail.
Reason #1: Inconsistency
The first reason is inconsistency. That can turn up in a number of ways. The biggest one is usually that a small business gets really enthusiastic about social media or has a team member willing to take it on, then that team member leaves or the enthusiasm changes.
I get it. When you’re busy, it’s hard to make social media a priority. Oftentimes, it’s the first thing to fall by the wayside.