5 Tips For Creating Powerful Key Messages

Source: Public Relations Sydney

Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media.

To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience.

Key messages are the core messages you want your target audience to hear and remember. They create meaning and headline the issues you want to discuss. They allow you to control communications, enhance relationships with your target audiences and are an important feature of a PR campaign.

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Source: Public Relations Sydney