5 Reasons You Should Start a Podcast
According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement.
Beyond water cooler favorites like S-Town, many of the most popular podcasts fall into the categories of either business, news, or self-help. They have become a place where listeners go to gain knowledge and grow. For experts and industry leaders, podcasts offer a unique experience to provide valuable, in-depth information to their audience. Beyond short-form content like social media or blog posts, a podcast’s long-form format allows you to cultivate a deeper relationship with your audience and grow your reach to new listeners at the same time.