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4 ways to reach your target audience

Source: Public Relations Sydney – From Around The Web

Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more.

It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way that is meaningful to them. Once you have identified your target audience you can create a PR strategy to communicate with them.

This will help you to build a relationship with them, encourage them to become customers, build their brand awareness and increase your sales leads.

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Source: Public Relations Sydney