4 Email Marketing Trends You Need to Know for 2020
Email marketing is making money moves.
It constantly adjusts, adapts, and advances with the shifting technology landscape. However, its relevance in the modern marketing stack remains as prevalent as ever.
Marketo estimates that checking email is the #1 activity on the internet with 94% of internet users getting online for this reason alone. Email marketing’s power is rooted in its ability to break through cultural, generation, and class barriers. Its effectiveness for marketers lies in its steady return on investment, about $39.40 on each email.
While Facebook’s Sheryl Sandberg famously decried the “end of email” in 2010, she may have jumped the gun on that assertion.