Email-Marketing

4 Email Marketing Trends You Need to Know for 2020

Source: Wishpond

Email marketing is making money moves.

It constantly adjusts, adapts, and advances with the shifting technology landscape. However, its relevance in the modern marketing stack remains as prevalent as ever.

Marketo estimates that checking email is the #1 activity on the internet with 94% of internet users getting online for this reason alone. Email marketing’s power is rooted in its ability to break through cultural, generation, and class barriers. Its effectiveness for marketers lies in its steady return on investment, about $39.40 on each email.

While Facebook’s Sheryl Sandberg famously decried the “end of email” in 2010, she may have jumped the gun on that assertion.

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Source: Wishpond

How to Use Social Media in Healthcare: A Guide for Health Professionals

Source: Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information.

It can be hard to know how to navigate the challenges of social media in healthcare. Providers, agencies, and brands need to create engaging social content. That content also needs to be informative, timely, and accurate. At the same time, you need to follow all relevant industry rules and regulations.

In this post, we look at the many benefits of using social media in healthcare. We also provide some tips on how to keep your social channels compliant and secure.

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Source: Hootsuite