10 Steps to a Killer Lead Generation and Lead Management Process
Source: Kuno Creative
How do you attract and handle leads? It’s a simple question, but few of the companies we talk to have a definitive answer. More often than not, there is no process in place for generating and managing leads from first conversion through sales closing. If a process exists, it’s commonly a mix of manual sorting and inefficient communications that risk losing leads and the all-important timing between a bottom-funnel request and a sales response. Here are 10 steps you should take to improve your lead generation and management process.
Start Your Lead Generation and Management Process Here
#1 – Sales, Marketing, Customer Service and Product Alignment
Lock your Sales, Marketing, Customer Service and Product Development teams in a room and don’t let them out until they come up with a Service Level Agreement (SLA) that commits them (and Management) to:
Source: Kuno Creative