page 3

The-4-Types-of-Email-Newsletters

How to Create an Email Newsletter People Actually Read

Source: Hubspot

For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

Suddenly you’re “volunteered” to do it. And you’ve got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.

Read More

Source: Hubspot

8 of the Most Influential Women in AI

Women in AI are changing the way we use technology today. However, there is still a decent gender gap between men and women in the industry. Therefore, it is important to recognize some of the women that have heavily impacted the industry to drive change.

Here are the top 8 influential women transforming the AI industry:

 

  1. Caitlin Smallwood

Smallwood is the Vice President of Science and Analytics at Netflix – the brain behind the algorithm developments that allow users to have an easy-to-use platform when going to find and watch their favourite TV shows and movies. She heads a team that create new models and algorithms focused on constantly improving the efficiency of the Netflix platform. With a glowing resume – having also previously worked at Yahoo as the Director of Data Solutions, there is no surprise that Caitlin is one of the most highly influential women in the AI industry. #GOALS

 

  1. Layla El Asri

Layla is the Research Team Leader at Borealis AI located in Montreal. Additionally, as a Research Manager at Microsoft, the main focus of her work is based on research around NLP, GANs, deep learning and unsupervised learning. Now that’s what we like to call smarticle particle!

 

  1. Dalith Steiger

Steiger is an incredibly experienced and successful entrepreneur in the AI industry. She is the co-founder of SwissCognitive, which is a trusted network of industries that discuss the impacts and development of AI, and has connected more than 150 companies whilst in this role. Additionally, Dalith has over 2 million employees working under her belt at Swiss Cognitive and is also an AI speaker. Pretty impressive!

 

  1. Melanie Perkins

Melanie is the co-founder of CANVA – a popular and well-known graphic design tool which assists companies in designing campaigns and advertisements without have the need to know the ins and outs of platforms such as Photoshop. As the direct result of Melanie leadership, the company has raised $166 million in funds with 10 million users world-wide. As of October 17, 2019, Canva was valued at $4.7 billion. What a boss!

 

  1. Robyn Foyster

Foyster is an AI leader and figure for Sweep, a company that allows users to find the best retail deals around them both online and instore. She has been able to develop a powerful AI geolocation technology to change the game in the industry. Additionally, Robyn is the owner and publisher of Women Love Tch, The Carousel and Game Changers. What can’t she do?

 

  1. Tess Lau

Tess was named one of the most creative people in business by Fast Company in 2015 and was labelled as a “Rising Star” in OZY Magazine in the same year. Being the owner of Dusty Robotics, her passion for robotics and AI has seen her deploy over 75 bots to improve the hospitality industry forever, which also explains why she has been labelled the “Chief Robot Whisperer” at Savioke. A tech wizard!

 

  1. Rana El Kaliouby

Rana is the co-founder of an AI technology company called Affectiva – it uses AI to detect emotions through face and voice recognition. In terms of her achievements, she has been named as 2018’s Young Global Leader in the World Economic Forum and was part of Fortune Magazine’s 2018 40 Under 40 list. Additionally, Rana was in Forbes’ 2018 list of America’s Top 50 Women in Tech. Rana is a great example for teaching us that no dream is too high to achieve.

 

  1. Devi Parikh

Devi is passionate about helping those in need, with much of her work being dedicated to improving the lives of the visually impaired through AI. Her background in computing and AI related research led her to become a research scientist at Facebook AI Research, and she currently works as an Assistant Professor at Georgia’s Tech School of Interactive Computing. Devi has received four Google Faculty Research Awards and an Amazon Academic Research Award – making her one of the leading female masterminds in AI research and computing. Bravo Devi!

How Public Speaking Can Help Your Marketing

Source: CompuKol Communications

Many people have a fear of public speaking. As a business owner; however, you are probably faced with situations where have no choice but to get involved with some sort of public speaking. You can conquer your fears and your public speaking efforts can help your business’s marketing campaign.

The secret behind successful public speaking

Believe it or not, there is a formula that, if followed closely, will help you to become an expert at public speaking and that expertise that you develop will, in turn, help your marketing efforts tremendously. There are a few different approaches that you can take to accomplish this.

Read More

Source: CompuKol Communications

 

The Viral Power of Storytelling in Content Marketing

Source: Jeff Bullas

In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself…

Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and knowledge; they know the tricks and cannot stand importunate marketing. The more promotional lines they see in a text, the faster they stop reading it. That is why storytelling is a great idea for any marketing campaign.

People love stories. They are thrilled to read about something similar to what they’ve experienced, to delve into one’s dirty laundry, to see love stories, etc. Storytelling can be a very powerful tool for content creators. They can influence people’s emotions and get those precious likes and shares.

Read More

Source: Jeff Bullas

Why Case Studies Are Great Marketing Tools

Source: Spokal

Did you know that humans spend half of their waking time daydreaming? Our brains wander by nature, jumping from one thought to the next. If there’s nothing important for our minds to focus on, whether it be a conversation with a friend or the latest episode of Game of Thrones, they simply slip back into their daydreaming state. The question then becomes this: what’s the best way to capture a wandering mind?

Simple, by telling stories.

Marketing is all about sharing your product or service to customers, and storytelling is a great way to accomplish this. Enter in the case study, an in-depth analysis that tells a story about a customer and your company.

Read More

Source: Spokal

5 Reasons You Should Start a Podcast

Source: Inc.

According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement.

Beyond water cooler favorites like S-Town, many of the most popular podcasts fall into the categories of either business, news, or self-help. They have become a place where listeners go to gain knowledge and grow. For experts and industry leaders, podcasts offer a unique experience to provide valuable, in-depth information to their audience. Beyond short-form content like social media or blog posts, a podcast’s long-form format allows you to cultivate a deeper relationship with your audience and grow your reach to new listeners at the same time.

Read More

Source: Inc.

5 Secrets of Super Successful Video Marketing

Source: Digital Marketing Institute

Is it viral yet? Is it viral yet?

While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even…

Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing pages increase conversions by 80% and 80% of users recall a video ad they have seen online in the past month.

Read More

Source: Digital Marketing Institute

Your Essential Guide to SEO for Blog Posts

Source: CoSchedule

Create compelling, relevant content and readers will naturally flock to it. Simple, right?

Not quite. Because what if your blog is never found? There are more than 1.7 billion websites today, and your blog can be buried at the bottom with only a handful of readers ever seeing it.

So how can you change that?

The answer is by optimizing your blog posts for SEO.

While search engine optimization is a broad topic, there are essential tips that you should never skip before ever publishing a post.

Read More

Source: CoSchedule

How to Update Your Blogging Strategy for 2020

Source: Business2Community

Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how search terms, or keywords, are used in blog posts.

Altering how you write blog posts based on changing expectations and technological advancements as they arise can seem nerve-wracking.

Read More

Source: Business2Community

Will Robots Change the Future of Marketing?

Source: Robot Shop

Let’s face it; the future is here with us thanks to Artificial Intelligence (AI). AI is undergoing rapid evolution, and this has attracted multiple questions concerning its future. Notably, most industries in the world, including digital marketing industries, will benefit from this paradigm shift in technology, depending on how they embrace it. As it stands, robots seem to be taking over interactive marketing that has traditionally been done by humans.

Read More

Source: Robot Shop