COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time.
Perhaps you’ve personally seen the effects of COVID-19 in your day-to-day business. Maybe you’ve had to cancel or postpone important events, started working from home, or implemented daily cleaning routines within your company.
But what about when it comes to your PR and marketing activities?
Before you break any email marketing habits or best practices, it’s important to first understand why they work.
Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
While the right content and design are necessary components for email success, running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might be appropriate to mix up, or break altogether.