Create compelling, relevant content and readers will naturally flock to it. Simple, right?
Not quite. Because what if your blog is never found? There are more than 1.7 billion websites today, and your blog can be buried at the bottom with only a handful of readers ever seeing it.
So how can you change that?
The answer is by optimizing your blog posts for SEO.
While search engine optimization is a broad topic, there are essential tips that you should never skip before ever publishing a post.
Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how search terms, or keywords, are used in blog posts.
Altering how you write blog posts based on changing expectations and technological advancements as they arise can seem nerve-wracking.