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How Can Big Data Contribute To Digital Marketing Success?

Source: Forbes – From Around The Web

Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes.

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Source: Forbes

‘Put everything in the hands of the influencers’: Inside RXBar’s new influencer strategy

Source: Digiday – From Around The Web

RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels.

In doing so, the company is eschewing a more traditional paid marketing campaign of television or social media ads and relying on influencers to drum up interest and sell new flavors to their audiences. The company unveiled its first limited-edition flavor, hot chocolate, yesterday in partnership with CrossFit influencer Cole Sager, who posted about the new flavor on his Instagram.

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Source: Digiday

Social Media Marketing (SMM) Company Services Market by Key Players, Deployment Type, Applications, Vertical, and Region-Global 2026 Forecast

Source: The NyseNasdaqLive News – From Around The Web

Social Media Marketing (SMM) Company Services Market report is designed by detailed investigation procedure to collect all the necessary data. This report contains the brief profile of leading players in the industry along with their future plans and current developments. Further, report considers the revenue generated from the market analysis and opportunity analysis to estimate the market size. The report initiates with the basic market outlook and structure along with forecast of the various segments and sub-segments.

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Source: The NyseNasdaqLive News

Make Your Restaurant a Social Media Hotspot

Source: Modern Restaurant Management – From Around The Web

Love it or hate it, Instagram is affecting your business.  With more than one billion accounts worldwide, it is time to accept that it is not going away soon; therefore it is time to embrace it.  The best part is that, when used correctly, your customers will start to do the work for you by liking, tagging, and interacting with your account.

In talking to restaurants who have a strong social media presence, we see how interacting with guests and prospects can really give restaurants a competitive edge. “Today’s market demands social engagement with the guest,” states Kendra Moreland, Public Relations Director for Stan Clark Companies (including Eskimo Joe’s in Stillwater). “Our goal is to create a conversation so that the guest feels recognized and valued. People want to go where they feel a connection.”

Source: Modern Restaurant Management

2020 Social Media Marketing Software Market Is Booming Across the Globe – Explored in Latest Research 2026

Source: Open PR – From Around The Web

The global Social Media Marketing Software Market 2019 research is a professional and in-depth study on the current state of the industry and provides a basic overview of the industry including definitions, classifications, applications and industry chain structure with the help of Top Key Players: Lithium Technologies, Qwaya, Sync2CRM, Social Board, AgoraPulse, Zoho Social, HootSuite, DrumUp, Buffer, Post Planner and Others.

This report presents the worldwide Social Media Marketing Software Market size (value, production and consumption), splits the breakdown (data status 2014-2018 and forecast to 2025), by manufacturers, region, type and application. This study also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis.
Source: Open PR

Social Media Marketing in 2020: What to Expect and How to Stay Ahead of the Game!

Source: Followed App – From Around The Web

Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too.

So how can someone like you and I stay in the game and maybe even ahead of it?

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Source: Followed App

Why Digital Marketers Should Use a Google My Business Scheduler in 2020

Source: Followed App – From Around The Web

Most Google My Business Scheduler tools will offer a bunch of other really useful features alongside creating and scheduling of posts.

Google My Business has gained some serious popularity among big businesses and social media marketers in the past few years and it looks like small businesses are catching up really fast as well.

Google My Business, in a nutshell, is a free SEO tool offered by Google that helps you get your business registered and discoverable in local search results and Google Maps. You can also manage how people will view your business.

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Source: Followed App

All About Facebook Audience Insights and How to Use it for Better Targeting

Source: Followed App – From Around The Web

One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business.

Marketing works best if you know who you want to market to. Unfortunately, many seem to forget about it or simply ignore it which sucks because finding relevant audience is not that hard. All you need is a little understanding and the use of the right tools.

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Source: Followed App

AI in Social Media Market 2020 Future Growth, Challenges with Top Worldwide Key Players Analysis (Google, Salesforce, AWS, Facebook, Baidu, Microsoft, Snap, Adobe Systems, IBM, Twitter, Isentium, Spredfast, Clarabridge, Crimson Hexagon, Cluep)

Source: Open PR – From Around The Web

AI in Social Media Industry 2020-2026 Market research report covers the market landscape and their growth prospect over the coming years, this report covers the industry structure and even landscape, the problems along with business strategies and industry effectiveness. The purpose of the AI in Social Media market report is to support beginner as well as existing players in gaining insightful business intelligence and make appropriate decisions based on it.

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Source: Open PR

How to Choose the Right Influencers for Instagram Marketing

Source: Followed App – From Around The Web

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Instagram is a hub of trendsetters, fashion icons, life gurus, and other social media personalities that a large number of people look up to and follow dearly.

These personalities are known as Influencers and they hold the ability to greatly influence their followers’ buying decisions and introduce them to new products and services.

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Source: Followed App