12 Ways to Use Machine Learning in Digital Marketing

Source: Single Grain

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns.

What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes.

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Source: Single Grain